In a recent article, Washington columnist David Ignatius (2009) smugly concludes that ‘we have an enemy that makes even more mistakes than we do’, and because of that, al-Qaida’s extremist ideology has been and will continue to be a failure. I wonder if the three Spaniards, two Italians and one Frenchman currently held hostage by those claiming to belong to al-Qaida au Maghreb Islamique (AQMI) in the Malian Sahara would agree.